Privacy Policy

Last updated: June 2026

balanceback ("balanceback," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at balanceback.com (the "Website") or contact us. Please read it carefully. If you disagree with its terms, please discontinue use of the Website.

1. Information We Collect

Information you provide directly

We collect information you voluntarily provide when you contact us, request information, or otherwise interact with the Website — for example, through the contact or "request information" form. This may include:

• Your name
• Work email address
• Organization / clinic name and your role
• What you are evaluating and any message you send us
• Any other information you choose to provide

Information collected automatically

We use a privacy-first, cookieless web-analytics service (Cloudflare Web Analytics) that does not use cookies and does not track individuals across websites. It collects limited, aggregated technical information to help us understand site usage — such as page views, referring pages, general device/browser type, and approximate (country/region-level) location derived from IP. We do not build advertising profiles and do not sell this information.

2. Protected Health Information (PHI) & HIPAA

The balanceback marketing website is not used to collect, store, or process patient health information. Where the balanceback clinical system processes PHI on behalf of a healthcare provider, balanceback acts as a Business Associate under HIPAA, and that processing is governed by the applicable Business Associate Agreement (BAA) and the product's own security and privacy practices — not by this Website policy. Please do not submit any patient health information through the Website's forms or email.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and requests for information;
• Contact you about the balanceback product, including providing materials, pricing, or a demonstration you have requested;
• Send administrative or operational communications;
• Understand and improve the Website (aggregated analytics);
• Detect, prevent, and address fraud, abuse, and security incidents;
• Comply with legal obligations and enforce our agreements.

We send marketing communications only where permitted, and you may opt out at any time using the unsubscribe link or by contacting us.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it in these limited circumstances:

Service providers

We share information with trusted vendors who help us operate the Website and respond to you — such as cloud hosting and content delivery (Cloudflare), privacy-first analytics, email delivery, and customer-relationship tooling. These parties are contractually obligated to protect your information and use it only to perform services for us.

Business transfers

If balanceback is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

Legal requirements

We may disclose information where required by law, subpoena, or legal process, or where we believe disclosure is necessary to protect our rights or the safety of others.

With your consent

We may share information with third parties when you have explicitly consented.

5. Cookies & Tracking Technologies

The Website is designed to minimize tracking. Our analytics provider is cookieless, and we do not use third-party advertising or cross-site tracking cookies. Any strictly-necessary cookies used to operate the Website are limited to that purpose. You can configure your browser to refuse cookies; the Website will continue to function.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer period is required or permitted by law. When we no longer have a legitimate business need to process your information, we will delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction, including encryption in transit, access controls, and regular reviews. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Correct inaccurate or incomplete information;
• Delete your personal information, subject to exceptions;
• Opt out of marketing communications at any time;
• Data portability — receive your data in a portable format;
• Withdraw consent where processing is based on consent.

Residents of California, Virginia, the EU, the UK, and other jurisdictions may have additional rights under applicable law. To exercise any of these rights, contact us using the details below.

9. Children's Privacy

The Website is directed to healthcare professionals and businesses, not to children. We do not knowingly collect personal information from individuals under 18 through the Website. If you believe we have inadvertently done so, contact us and we will promptly delete it.

10. Third-Party Links

The Website may link to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will note material changes by updating the "Last updated" date at the top of this page. We encourage you to review it periodically.

12. Contact Us

Questions, concerns, or requests regarding this Privacy Policy or our data practices? Contact us:

balanceback
Email: info@balanceback.com
Or via our contact page.